Promote urban cycling awareness through well-organized, safe long-distance events.
Leverage coveted infrastructure, especially the newly completed 76.7 km Iseyin–Fapote–Ogbomoso road, to deliver world-standard Fondo experiences .
Celebrate cultural heritage, by linking riders directly to the vibrant Yoruba traditions of Ogbomosho, Oyo state and Nigeria at large.
Inspire a healthier, more active lifestyle in Nigeria, where cycling becomes a symbol of both fitness and social progress.